Through a carefully crafted video marketing strategy, targeted digital advertising, and compelling storytelling, we helped Justin build the momentum he needed to win this close election. 

The campaign messaging was intentionally designed to connect with voters and move them to action. Justin’s decades of service, community involvement, and volunteerism were highlighted through a video series, although Justin humbly didn't feel as comfortable talking about his accomplishments but rather wanted to focus on the issues that were important to the voters. So a large part of the strategy was to pull in individuals who spoke about Justin’s past experience, his dedication to Folsom, and his proven track record of service. We then produced a separate series where Justin spoke directly on issues important to the voters.  

The response from the public was overwhelmingly positive and Justin found that the digital strategy made a huge difference when he was canvasing.

We are thrilled to have played a role in his win and we are excited to help brands, candidates, and organizations connect with their audiences through impactful video strategy.